Beauty is “Proof,” Proof Beauty

One published study is a major achievement, unusual for cosmetics. We have over 75. We might be a skin health and beauty brand, but proof is our business.

Medically Published Studies: Proof Positive

Great skin is never just about skin care — it’s why we always say “skinside-out” health. Still, a daily at-home regimen is vital for your skin’s basic health and the right active therapies are instrumental at helping you achieve your skin goals. Look closely at those two factors, however, and you’ll notice that the first (your health) is almost entirely within your power and the second, after selection, is mostly now up to the product. Put another way: you could be doing phenomenally well at quitting smoking, improving your nutrition, sleeping more, controlling stress and exercising every day…but if you choose skin care that isn’t effective (or worse, that actually works against your skin!), what then? When you choose skincare you are putting a lot of trust in that product. And if you’re keeping your word, shouldn’t it, too?

blog achieve bblog achieveBeauty is “Proof,” Proof Beauty

Slightly tweaked, Keats’ famous lines are an ode to that gold standard of scientific validity: the randomized, double-blind, evidence-based clinical study — which VMV HYPOALLERGENICS has always done. Our investigative studies are as scientifically robust and impressively so. One published study is eyebrow-raising; we have over 75. In the hyperbolic world of cosmetics, true beauty lies in evidence. Put your faith in double blind … far better than flying blind. “Clinically tested” can mean lots of things. Some tests are more subjective, mainly consisting of people sharing their thoughts about a product (“99 out of 100 women say they saw an 80% reduction in wrinkles”). Others use qualitative data like before-and-after photos. Such photographs can be helpful but are generally considered to be less conclusive than quantitative data such as objective measurements of certain biological aspects of the skin using specialized equipment. Rare in cosmetics, double-blind, randomized trials with quantitative data are standard in prescription pharmaceuticals. And at VMV.

“Evidence-based” is in our safety as much as our efficacy. A study on our VH-Rating System, the only hypoallergenic “grading” system of its kind, was published in the leading journal on contact dermatitis and is proven to be effective at increasing customer safety, showing less than 0.1% reported reactions in 30 years. A new patch test study with multiple VMV products on hundreds of subjects showed zero irritant and allergic reactions, even in conditions allowing for greater contact of products on the skin and expected to produce reactions earlier and faster than normal. Another study on the non-comedogenicity of virgin coconut oil was presented at the American Contact Dermatitis Society (ACDS) meeting.

Our daily reality includes research, investigative and case studies, too, such as on nutrition and acne, psoriasis, and pemphigus vulgaris. Our study on mycosis fungoides (a type of cancer of the immune system) was presented at the American Contact Dermatitis Society (ACDS) meeting. Such research is not cosmetic, but it adds to our understanding of the skin, diseases, treatments, and treatment mechanisms. This knowledge contributes directly to how we develop all our products — from cosmeceuticals to basic care and even makeup.

For more on testing at VMV, see About VMV: Our Testing, About VMV: Clinical Studies, Published Articles, References or search

To shop our clinically-proven products, visit or call (212) 226 7309.



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